Watching the Industry
Stay
on top of things, experiment monthly, go to seminars, and find out where new
developments are being erected, and check out the latest in supplies and
equipment pricing, study and learn from the internet. Check with your
competitors, ask them questions, and feel free to answer any question they may
ask you. I say again, there is enough work for all of us to make plenty of
money, so talk to others, get help from them, and help others each day.
Remember, information is easier to obtain these days and this will help you
reduce your business fears. Using twenty-four-hour business and news channels,
radio talk shows, libraries, the internet, and this book, along with our
business newspapers and books like the Commerce Business Daily, Construction
Blue Book, The Government Phone Book USA, CDC news, and Headquarters USA, to
name a few, you can really keep up to date fairly easily.
As
soon as you can, you need to learn who your construction and cleaning
competitors are, by first name and company name, both local and distant. You
need to know what they are doing in their businesses and how much business they
are doing. If they are doing a lot more business than you are, then you need to
ask yourself why they are doing well if you’re not. For example, you need to
learn the going rates per square foot for the work you do; do not bid from
ignorance, or even stick to my ideas on bidding without gathering more
information. You can find out some of what you need in order to bid on and get
new contracts easily, if you take a little action each day. What you learn will
not make you think like an expert or a millionaire in one day, but eventually
it will have you talking, walking, acting, and most of all, spending and saving
like a millionaire.
When
your business starts to grow, you may start hiring some of your competitors’
employees. You might want to employ their executives, supervisors, or even
their reliable building cleaners and labors. This is OK; it’s just business. It
is the nature of all businesses; we all hire each other’s employees when we can
or have to. Pick up some copies of the Wall Street Journal for a month and read
it. Every week you’ll read about highly paid executives, ones who make seven
figures or more, moving from one company to another. If you are able to pay and
take care of business with these types of new employees, they will be very good
assets to your company. But be warned: other cleaning services will try to hire
your best staff members, if they get a chance to do so; they will be enticing
your employees away from you and your company. Top employees know their
industry well, and when they come to work for you, they know what makes your
local competitor successful. But a word to the wise: if you do not keep these
top executives happy, they will jump ship and go elsewhere with your business
information and the good business ideas they learned from you.
They may also
take some of your top staff, and knowledge to your competitor.
So find and study your competitors, know your
industry, learn what everybody is doing. Remember that none of this is a bad
thing; it is called “competitive business for growth.” Competition is the best
medicine to keep your cleaning business strong and healthy so that it will stay
on its best business toes. Again, this is OK; it shows that you are in a very
good and healthy business environment. If you are able to pay well and take
care of business with your highly motivated employees, they will be very good
assets for your company because they know the field and because they know what
your competitors are doing. What you learn and how you use it will
help keep your employees happy and hopefully working with you forever, which
will help your business grow and bring in more dirty millions for you and your
business.
Now that you have laid out your SDPs for your
employees and they are working more efficiently, you can focus on getting more
jobs and increasing your business. You can now create employment opportunities
for people in your business community by getting the word out about your
business. Word of mouth alone is usually not enough, so I would suggest
locating advertising opportunities in your community to let the public know
about the services your business offers and to encourage people who want jobs
to come to you.
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