There are two important Meta Tags and they are the
meta description and meta
keyword
tags. Some search engines may display the meta description as part of the
search results, but the meta keywords tags should not appear in search results.
The
general consensus among SEO experts is that meta tags are dead. Even so, many
of these same experts continue to use meta tags in their own sites.
For
Google adding the Description Meta Tag won't result in a boost in the Search
Engine Results Pages (SERPs), but the description might be used for the
description for your SERP listings in Google. Yahoo says they use the Keyword
Meta Tag when it ranks a page. So it makes sense to add one for Yahoo and any
other minor search engines that still use.
What do the Meta Tags
Look Like?
You can add following in the head section of the
web page:
<meta
name="keywords"
content="KEYWORD1
KEYWORD2 KEYPHRASE1 etc. about 30 to 40 unique words">
<meta
name="description"
content="An
accurate, keyword-rich description about 150 characters">
Meta Description Tag
Tips:
There are few important tips for good meta
description tags:
·
Use keywords in your meta description tag.
·
Try not to
repeat the words overly often, but try to use multiple syntaxes of your key
words.
·
There should
not be more than 150 characters in a description meta tag of a single web page.
·
Use a different
meta description tag for each page, as each page is different and stands a
better chance of being found if you place a good title and description on it.
Meta Keywords Tag Tips:
There are few important tips for good meta
keywords tags. Please refer to previous chapter on identifying good keyword.
·
Use synonyms
·
Use unique
keywords
·
No need to
repeat any given phrase.
· You can repeat
any word an unlimited amount of time as long as each time it is part of a
different phrase.
Robots Meta Tag:
meta name="robots" content="noindex,nofollow">
Using above meta tag you can tell to a spider or
robot that you do not want some of your pages indexed or that you do not want
your links followed.
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