What is SEO?
SEO is the activity of optimizing Web pages or
whole sites in order to make them more search engine friendly, thus getting
higher positions in search results.
SEO is sometimes also called SEO copyrighting because most of the
techniques
that are used to promote sites in search engines
deal with text.
·
SEO Stands for Search Engine Optimization.
·
SEO is all
about optimizing a web site for Search Engines.
·
SEO is the
process of designing and developing a web site to rank well in search engine
results.
·
SEO is to
improve the volume and quality of traffic to a web site from search engines.
·
SEO is a
subset of search engine marketing.
·
SEO is the art
of ranking in the search engines.
· SEO is
marketing by understanding how search algorithms work and what human visitors
might search.
If you plan to do some basic SEO, it is essential
that you understand how search engines work and which items are most important
in SEO.
How Search Engine Works?
Search engines perform several activities in
order to deliver search results
·
Crawling -
is the process of fetching all the web pages
linked to a web site. This task is performed by a software, called a crawler
or a spider (or Googlebot, as is the case with Google).
·
Indexing -
is the process of creating index for all the
fetched web pages and keeping them into a giant database from where it
can later be retrieved. Essentially, the process of indexing is identifying the
words and expressions that best describe the page and assigning the page to
particular keywords.
·
Processing
- When a search request comes, the search engine
processes it . i.e. it compares the search string in the search request
with the indexed pages in the database.
·
Calculating
Relevancy - Since it is likely that
more than one pages contains the search string, so the search engine
starts calculating the relevancy of each of the pages in its index to the
search string.
·
Retrieving
Results - The last step in search
engines' activities is retrieving the best matched results. Basically,
it is nothing more than simply displaying them in the browser.
Search engines such as Google and Yahoo! often
update their relevancy algorithm dozens of times per month. When you see
changes in your rankings it is due to an algorithmic shift or something else
outside of your control.
Although the basic principle of operation of all
search engines is the same, the minor differences between their relevancy
algorithms lead to major changes in results relevancy.
Off-Page
SEO -
This includes link building, increasing link popularity by submitting in
open directories, search engines, link exchange etc.
SEO
Copywriting is the technique of writing the viewable text on a web page in such
a way that it reads well for the surfer, and also targets specific search
terms. Its purpose is to rank highly in the search engines for the targeted
search terms.
As
well as the viewable text, SEO Copywriting usually optimizes other on-page
elements for the targeted search terms. These include the Title, Description
and Keywords tags, headings and alt text.
The
idea behind SEO Copywriting is that search engines want genuine content pages
and not additional pages (often called "doorway pages") that are
created for the sole purpose of achieving high rankings.
What is Search Engine
Rank?
When
you search any keyword using a search engine then it displays thousands of
results found in its database. A page ranking is measured by the position of
web pages displayed in the search engine results. If Search engine is putting
your web page on first position then your web page rank will be number 1 and it
will be assumed as with a high rank.
SEO
is the process of designing and developing a web site to attend a high rank in
search engine results.
What is on-page and
off-page SEO?
Conceptually, there are two ways of doing SEO
·
On-Page
SEO- This includes providing good content, good
keywords selection, putting keywords on correct places, giving
appropriate title to every page etc.
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