SEO Website Domain
When you start thinking of doing a business through internet, first
thing which
you think about is your
web site domain name. Before you choose a domain name you should consider the
followings
·
Who would be your target audience?
·
What you
intend to sell to them. Is it a tangible item or just text content?
·
What will make
your business idea unique or different than everything else that is already on
the market?
Many
people think it is important to have keywords in a domain. Keywords in the
domain name are usually important, but it usually can be done while keeping the
domain name short, memorable, and free of hyphens.
Using
keywords in your domain name give you a strong competitive advantage over your
competitors. Having your keywords in your domain name can increase click
through rates on search engine listings and paid ads as well as make it easier
to Using your keywords in get keyword rich descriptive inbound links.
Avoid
buying long, and confusing domain names. May people separate the words in their
domain names using either dashes or hyphen. In the past the domain name itself
was a significant ranking factor but now search engines have advanced it is not
very significant factor anymore.
Keep
two to three words in your domain name it will be more memorable. Some of the
most memorable websites do a great job of branding by creating their own word.
Few examples are eBay, Yahoo!, Expedia, Slashdot, Fark, Wikipedia, Google...
You
should be able to say it over the telephone once and the other person should
know how to spell it and they should be able to guess about what you sell.
Guru Mantra
Finally, you should be able to answer yourself
for the following questions:
·
Why do you
want to build your website? Why should people buy off your site and not from
other site? What makes you different from others?
·
Who are your
target audience and what you intend to sell to them?
·
List 5 - 10
websites which you thing, they are they amazing. Now think why are they
amazing?
·
Create 5
different domain names. Make at least 1 of them funny. Tell them to a half
dozen people and see which ones are the most memorable. You will get more
honest feedback if the people do not know you well.
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